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Cookie Policy Overview

This Cookie Policy explains how XOi uses cookies and similar technologies across its website to improve user experience, understand website usage, and support marketing initiatives.

What Are Cookies?

Cookies are small text files stored on a user’s device that help websites function efficiently and remember important information about browsing sessions and user preferences.

These technologies help websites:

• Recognize devices and browsers
• Improve functionality and usability
• Analyze website performance
• Support advertising and personalization efforts

Types of Cookies Used

The policy outlines several categories of cookies used across the website.

Session Cookies

Temporary cookies stored during an active browsing session that are deleted once the browser is closed.

Persistent Cookies

Cookies that remain stored on a device for a defined period of time to help recognize returning visitors and preserve preferences.

First-Party Cookies

Cookies placed directly by the website or its subdomains.

Third-Party Cookies

Cookies placed by external technology providers, partners, or subprocessors integrated into the website.

How Cookies Are Used

Cookies are used to:

• Improve website functionality and user experience
• Understand how visitors interact with content
• Generate analytics and usage insights
• Support advertising and marketing activities

Categories of Cookies

Essential Cookies

Essential cookies are required for the website to function properly and cannot be disabled through the site.

Examples include cookies from:

• Osano
• Crazy Egg

These cookies support:

• Session validation
• Website navigation
• User preference handling
• Technical functionality

Analytical Cookies

Analytical cookies help measure how visitors interact with the website and improve overall site performance.

Providers listed in the policy include:

• HubSpot
• Google Analytics
• ZoomInfo
• LinkedIn
• PathFactory
• Crazy Egg

These cookies support:

• Session tracking
• Visitor analytics
• Heatmaps and recordings
• Conversion measurement
• User behavior analysis

Marketing Cookies

Marketing cookies are used to deliver and measure advertising performance across websites and platforms.

Providers include:

• Meta
• Google Ads
• Microsoft Advertising

These cookies help:

• Track ad engagement
• Measure conversion attribution
• Personalize advertising experiences
• Optimize marketing performance

Managing Cookie Preferences

Users can manage or restrict cookies through:

• The website’s cookie preference widget
• Browser privacy settings
• Analytics opt-out tools
• Industry advertising preference portals

The policy also notes that disabling cookies may impact certain website functionality.

Privacy Rights for U.S. State Residents

The policy includes additional disclosures for residents of certain U.S. states regarding:

• Data sharing practices
• Advertising technologies
• Consumer opt-out rights
• Global Privacy Control (GPC) signals

Users may opt out of marketing-related cookie activity by:

• Adjusting cookie preferences
• Enabling recognized browser privacy signals such as GPC

Policy Updates and Contact Information

XOi may update the Cookie Policy periodically and encourages users to review the page regularly for updates.

Questions regarding the policy can be directed to:

• compliance@xoi.io

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