Vaughan increases close rate from 8% to 30% with visual proof in the field
Vaughan needed to build trust with customers who couldn't always see the work
Since 1937, Vaughan Comfort Services has served the South Jersey community as a full-service HVAC and plumbing company built on quality, integrity, honesty, and accountability. To protect that reputation while improving the customer experience, the team needed an easy-to-use way to build trust, reduce conflict, and make service recommendations easier for customers to understand. They wanted a stronger process for communicating what technicians found in the field while reinforcing the transparency that had helped them maintain long-term customer relationships.
XOi helped Vaughan improve transparency, communication, and customer trust
Since implementing the Vision app, Vaughan improved transparency and communication with customers through automated workflows and visual documentation — photos and videos that give customers direct access to what the technician found and fixed."Customers can watch the videos and see what's going on to easily resolve conflicts with visual proof," said Dave Jennings, Service Manager.The enhanced documentation increased closing rates on technician recommendations, customer referrals, repeat business, and overall ROI.
Vaughan's approach focused on honest, visual transparency
Visual documentation aligned perfectly with Vaughan's commitment to honest business — giving customers the ability to see and verify work, while giving technicians a platform that validates and protects their professionalism.
Conflicts resolved with proof
When disputes arise, Vaughan's visual records resolve them instantly — protecting both technicians and the company's reputation.
Closing rates improved
Transparency increased technician closing on recommendations, customer referrals, and repeat business across the service team.
What changed when every job had visual proof
Vaughan Comfort Services strengthened their reputation for honest, trustworthy service — using XOi to give customers transparent, visual records of every visit that reinforce the values the company has built on for over 85 years.
increase in close rate
ROI increase
“XOi is a value building app that is easy to use. It shows the customer that you care about their home and equipment and that you do what you say.”
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