PHCP Millennial On The Move: Aaron Salow
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Key Takeaways
Blue-collar roots, high-tech vision
Aaron Salow grew up around manufacturing and knew firsthand the value of skilled trades work.
The trades gap is personal
For Aaron, the skilled trades gap isn't an abstract industry problem — it's a mission.
Millennials On The Move Spotlight: Aaron Salow
In 2019, PHCPPros launched the “Millennials On The Move” honorary listing across:
- Plumbing Engineer
- PHC News
- The Wholesaler
The initiative was created to spotlight millennials, who now make up the largest generation in today’s workforce.
Supporting Industry Conversations
The “Millennials On The Move” program was designed to encourage larger conversations surrounding important industry topics, including:
- Recruiting new talent
- Employee retention
- Leadership development
- Workforce growth
- Industry innovation
Expanding Beyond the Annual Print Listing
To continue these discussions year-round, PHCPPros expanded the initiative through a monthly “Millennials On The Move” newsletter series.
March Spotlight: Aaron Salow
The March edition of the spotlight series features Aaron Salow, CEO and founder of XOi Technologies.
FAQs
Who is Aaron Salow and how did he start XOi?
Aaron Salow is the CEO and co-founder of XOi Technologies. Raised around his family's manufacturing business, he founded XOi in 2013 to solve the skilled trades gap — building technology that makes technicians more effective, rather than replacing them.
What generation of leaders is reshaping field service?
Millennials are increasingly leading field service companies and technology providers — bringing digital-first thinking to an industry that has historically lagged in tech adoption. Leaders like Aaron Salow are proving that technician-first software can drive both growth and workforce retention.
How does XOi's approach differ from other field service technology companies?
XOi starts with the technician's experience and works outward. While many FSM platforms focus on back-office efficiency, XOi is built for the curb-to-curb job experience — making every step of the technician's day faster, smarter, and better documented.
Why is leadership development important in the skilled trades industry?
As the trades workforce ages and the skills gap widens, developing the next generation of industry leaders — both technicians and business owners — is critical. Programs like Millennials on the Move highlight the talent already reshaping the industry from within.
What motivates millennial leaders in the skilled trades space?
Many millennial founders and leaders in the trades are motivated by a combination of mission and opportunity: the chance to solve a real workforce crisis while building a meaningful business. Aaron Salow's XOi story is a prime example of purpose-driven entrepreneurship in field service.
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