How to talk to your clients during the COVID-19 crisis ft. Heather Ripley
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How to talk to your clients during the COVID-19 crisis ft. Heather Ripley
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What to say when customers need to hear from you most
When a crisis reshapes the world, customer communication becomes your most important business tool. Heather Ripley, Owner and Founder of Ripley PR, shares a practical framework for talking to clients during COVID-19 — covering transparency, tone, and how to communicate in a way that builds trust rather than erodes it.
Who should attend?
Service leaders and teams managing client communication during changing conditions
What's on the agenda?
Client communication strategies, expectation setting, and maintaining trust
What you'll learn:
How to guide client conversations with clarity and confidence under pressure
What XOi brings to field service teams:
Actionable communication guidelines you can apply to every customer touchpoint immediately.
Webinar Details
Customer Communication During Times of Uncertainty
As the global pandemic continues to impact businesses and communities around the world, effective communication with customers has become more critical than ever.
Organizations that prioritize transparency and proactive communication are better equipped to maintain trust, strengthen relationships, and navigate rapidly changing circumstances.
Why Transparency Matters
During periods of uncertainty, customers look to businesses for clarity, consistency, and reassurance. Thoughtful communication helps reduce confusion, improve confidence, and reinforce long-term customer loyalty.
In this excerpt from our recent virtual trade show, Heather Ripley, Owner & Founder of Ripley PR, shares practical guidance for communicating effectively with customers during challenging and rapidly evolving situations.
Key Communication Strategies
Topics covered in this session include:
- Creating transparent and consistent messaging
- Managing customer expectations proactively
- Building trust through clear communication
- Maintaining strong customer relationships during disruption

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