Podcast: Contractor Cents with Ruth King, Aaron Salow, and Josh Zolin on Utilizing Technology to Improve the Bottom Line

In Contractor Cents, host Ruth King is joined by XOi CEO Aaron Salow and Josh Zolin, CEO of Windy City Equipment Services and author of Blue Is the New White, to explore how technology is reshaping the field service experience. The discussion focuses on practical ways digital tools can improve both technician workflows and customer interactions. Aaron and Josh break down how platforms like XOi can streamline communication, enhance jobsite visibility, and reduce friction in day-to-day service operations. By improving access to information and simplifying processes, the conversation highlights how technology can elevate service quality while also contributing to stronger business outcomes and improved profitability.