Transforming Frontline Work with Aaron Salow, CEO of XOi

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How Technician-First Technology is Transforming the Skilled Trades

In the Elevating Brick and Mortar podcast, XOi CEO and founder Aaron Salow reflects on how his early experience in manufacturing influenced his commitment to improving the skilled trades industry. The discussion focuses on the growing skilled labor gap, increasing demand for operational efficiency, and the role of modern technology in supporting frontline technicians. Aaron breaks down the challenges facing contractors, OEMs, distributors, and asset owners, emphasizing the need for tools that support every layer of the field service ecosystem. By focusing on technician-first solutions, the conversation highlights how better access to information, streamlined workflows, and practical innovation can help organizations do more with less while improving outcomes across the entire industry.
Service
Operational Efficiency

Published On

September 2025

Hosts

Siddarth (Sid) Shetty

Duration

45
minutes
What you’ll discover

Empowering the people who keep the world running

Aaron Salow explains how his background shaped XOi’s focus on the trades.

From the factory floor to field service

Aaron shares how his experience led to a focus on building tools that support real work.

Operational efficiency at the frontline

Demand for efficiency continues to grow, and technology helps close the gap.

Every stakeholder benefits from better field data

Consistent data benefits every stakeholder connected to the asset.

In this article

XOi Featured on Elevating Brick and Mortar

In this episode of Elevating Brick and Mortar, Aaron Salow, CEO and founder of XOi, shares how his upbringing in manufacturing shaped his mission to support the trades.

From the factory floor to the frontlines of field service, Aaron explores the skilled trades gap, the growing demand for operational efficiency, and how technician-first technology is changing the game.

Empowering the Entire Field Service Ecosystem

Aaron breaks down the biggest questions facing the industry today, and how the right support can help every stakeholder—from the jobsite to the back office—do more with less.

Whether you're a contractor, OEM, distributor, or asset owner, this episode offers a grounded, future-focused look at how we can empower the people who keep the world running.

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Meet your speakers

We only bring on the best

Aaron Salow
CEO

Siddarth (Sid) Shetty
Chief Customer and Business Officer

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