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Transforming Frontline Work with Aaron Salow, CEO of XOi

In this episode of Elevating Brick and Mortar, Aaron Salow, CEO and founder of XOi, shares how his upbringing in manufacturing shaped his mission to support the trades. From the factory floor to the frontlines of field service, Aaron explores the skilled trades gap, the growing demand for operational efficiency, and how technician-first technology is changing the game.

Aaron breaks down the biggest questions facing the industry today, and how the right support can help every stakeholder—from the jobsite to the back office—do more with less.

Whether you’re a contractor, OEM, distributor, or asset owner, this episode offers a grounded, future-focused look at how we can empower the people who keep the world running.

Listen to the full episode:

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